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Gay and Lesbian Tourism: The Essential Guide for Marketing
Any destination looking for a bit of "intel" on how best to reach the LGBT market needs look no further than a local bookstore. Philadelphia tourism guru Jeff Guaracino has written the first-of-its-kind volume on LGBT travel marketing, Gay and Lesbian Tourism: The Essential Guide for Marketing. Guaracino helped develop Philadelphia's groundbreaking—and successful—LGBT tourism campaign featuring the tagline, "Get your history straight and your nightlife gay."
The book features helpful tips from experts on LGBT travel, and it offers vital information on best practices in LGBT tourism, the history of gay tourism and what makes a destination gay-friendly. Part of the book's value comes in its must-have glossary, which outlines acceptable and off-limits terms in marketing to LGBT travelers.
One of the work's central features is a series of case studies on popular North American travel destinations, including Montreal, Philadelphia and Dallas. It teases out the details on how these favorite destinations used their marketing know-how to capture the LGBT travel dollar. It also takes a look at the phenomenal success of Rosie O'Donnell's "R Family Vacations."
"If you are even thinking of navigating the ever-growing gay travel market, Guaracino's book is your must-have marketing roadmap," said Ed Salvato, editor in chief of The Out Traveler and corporate director of travel for Planet Out, Inc.
Title: Gay and Lesbian Tourism: The Essential Guide for Marketing
Author: Jeff Guaracino
Page count: 176
Publisher: Elsevier Limited
