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BIZ's Q&A With LGBT Marketing Pioneers Continues

It takes more than waving a rainbow flag to get gay consumers’ attention—and loyalty. That’s why Fortune 500 companies have turned to top-notch public relations and marketing firms that are recognized experts in reaching LGBT consumers.

In part 2 of BIZ's three-part roundtable with LGBT marketing leaders, we ask what's changed over the past 15 years, what has stayed the same, and how our community's growing economic power contributes to our social and political capital.

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BIZ Q&A: LGBT PR and Marketing, Part 2 of 3

On the Issues: International Trade

  • On the Issues: International Trade
    The substantial increase in international trade in the last decade is either contributing to the U.S. economy's current woes or it's the nation's best chance to pull out of today's economic slump, observers say.

OUT for Work: A Path from College to Career

  • OUT for Work: A Path from College to Career
    The stressful transition from academia to work is easier for many of today's LGBT students than it was for LGBT students at any time in the past. The reason? They don't have to do it all on their own anymore.

LGBT Real Estate: A Certified Approach

  • LGBT Real Estate: A Certified Approach
    Buying a home can be one of life's most complex decisions, and it helps to have an experienced and sensitive realtor to help you through the awkward moments that are bound to come up for LGBT homebuyers.

New LGBT News Service Fills Journalistic Void

  • New LGBT News Service Fills Journalistic Void
    A new LGBT news distribution service is expected to fill the need for LGBT-focused news distribution to journalists, according to the National Gay and Lesbian Journalists Association.

Gay Customers Welcome Gay-Friendly Businesses, Survey Says

  • Gay Customers Welcome Gay-Friendly Businesses, Survey Says
    A new report confirms what many marketing experts and gay business leaders have known for years—gay consumers are not only in tune to company policies on LGBT issues, they also make purchasing decisions based on those policies.
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